QV.co.nz is New Zealand’s leading source of property information and advice. They offer detailed information on every residential and commercial property throughout the country, from Rating Valuations and Property Specifications through to Full Market Valuations.
When QV approached us they had a seemingly straightforward problem. To take their existing website and make it responsive across mobile phone and tablet devices. However due to the complexity of their offer and the large volume of data that was needed to be displayed, their website was going to face a range of unforeseen design and usability issues when viewed on mobile devices.
We began by conducting a thorough evaluation of the current website as well as an in-depth analysis of similar websites worldwide. We also interviewed various user groups to understand how they used the site and what their pain points were. During this research phase, we discovered that the QV site was suffering some larger usability issues that were only going to be amplified when viewed on a mobile device. The general feedback we gained from our user group research, was that customers found the information hard to understand, difficult to find and were, therefore, reluctant to interact with new areas of the site for fear of getting lost in its structure. Simply put, the site was far from intuitive which caused users to restrict their overall usage of the tools available.
During the wireframing process, we worked with QV to dramatically simplify how the information was presented, navigated and purchased. Helping them to make key decisions on how property reports were bundled and priced to align with the needs of their user groups. The wireframes were presented electronically so that multiple QV staff members could easily critique them and add their feedback and changes as required. By using this process all changes can be tracked to ensure everyone’s feedback is tabled and reviewed.
Once the functionality and layout had been established and approved we were able to design the look and feel of the new site, knowing that the structure of the site was understood by the client and that all the stakeholders had received the chance to review and engage with the recommendations we had put forward.
To make the transition as seamless as possible for QV’s internal development team, we built coded working templates that could be used as the basis of the site inside QV’s custom content management system. These templates were fully functional, with well-documented code, and scaled seamlessly across desktop, tablet and mobile devices.
The QV site is currently being developed and is due to be launched any week. Based on the success of the QV redesign, and the insights that were gained throughout the process, we are now working with QV’s parent company to improve their other software solutions across various industries.