Content marketing is an umbrella term used to describe content as a marketing tool. EDMs typically share content with their audience by driving digital customers to new blog articles or services that you feel require greater awareness. Inbound marketing uses customer keyword insights and SEO to create content landing pads. Bespoke initiatives or functionality on a website can be created and then used as a unique selling proposition and therefore marketed to its audience as a helpful resource. In essence, content marketing is being customer-centric about your content and then promoting the contents value to a target audience.
Promote your value through content marketing
Generate more leads through inbound marketing
Inbound marketing is one of our key areas of expertise. It’s also one of the growth areas of modern digital marketing. We take a customer-centric approach to your content, learning the search criteria of your digital audience and developing the appropriate content to engage with their interests. Inbound marketing means that the customer has found your content through a search engine based on their specific search criteria. For inbound marketing to be successful you need a strong call to action, giving the audience a compelling reason to act then and there.