Distinctive Brand Identities & Packaging Designs

{ USING A CUSTOMER-CENTRIC APPROACH }

Distinctive Brand Identities & Packaging Designs

{ USING A CUSTOMER-CENTRIC APPROACH }

Distinctive Brand Identities & Packaging Designs

Strategic Brand Creation & Development Agency

Developing customer-centric Brand Strategies, creating Brand Identities and crafting Packaging Designs that connect with the customers values and aspirations is what we specialise in.

Branding is so much more than creating a logo and a businesses visual identity. Branding is also something that isn’t easily described. Lets start by imagining that we are the customer. There’s no denying, that as customers we have an endless supply of choices, whether those choices are; Hotels, Airlines, Cars or even a service that we require. And since the 1950’s our main drivers behind the brands that we purchase, have been largely based on ‘Price #1’ and ‘Availability #2’. So now that the Internet has become such an entrenched part of our purchasing and researching behaviour, how has it affected our ‘Price’ and ‘Availability’ expectations? We all know the answer. If a business states a ‘price-point’, then we use the Internet to find a better price-point. If an item is out-of-stock, we search somewhere else to find one that’s in-stock. So competing on ‘Price’ and ‘Availability’ if you’re a smaller player in the market is like swimming against the tide. This is where the ‘value’ of having or creating 

a ‘brand’ steps in. Brands rely on a different set of customer drivers. ‘Ease of Use #3’ and ‘Quality #4’. Although ‘Price’ is always relevant, it’s not the ‘main driver’ for those customers looking for a ‘Quality’ product or service and also one that offers ‘Ease of use or engagement’. Therefore the communication style of businesses trying to compete on ‘Quality’ and ‘Engagement’ need to get it exactly right. Creating an authentic brand personality simply ‘sets the stage’, to help customers imagine, what it will be like to engage with you as a business. Does your brand convey your ‘Quality’ and ‘Engagement style’ without the customer having to read a single word? Does your Brand communicate an unspoken set of values, that your ideal customers can relate to? Creating authentic brands that connect with what the customer values, and establishing a promise of what it would be like to engage with your business is a brand that helps you to stand-out as potentially ideal to your customers’ needs.

Brand Creation

Attract customers

We develop brand identities that aim to attract, engage and build rapport with your audience. We craft in-depth brand guidelines to help you and your team understand the key visual stimuli that send the right style of message. All-in-all Spire will help your business to stand-out, as well as stand-for the same aligned needs and desires of your audience.

Creating a customer-centric
Developing in-depth
Creating brand collateral
Creating customer aligned
Brand Promise

Brand Promise

Brand Guidelines

Brand Guidelines

Digital Assets

Digital Assets

Brand Identities

Brand Identities

Creating brands that attract their ‘ideal’ customers

Creating a customer-centric brand promise relies on understanding the needs and values of your ideal customers. We distil our brand experience to help make things, clear, simple and powerful. We develop brand identities that aim to attract, engage and build rapport with your audience. We craft in-depth brand guidelines to help you and your team

understand the key visual stimuli that sends the right style of message. As well as how to maintain and grow your brand over time. We produce the digital assets and create the collateral needed in everyday business life. All-in-all Spire will help your business to stand-out, as well as stand-for the same aligned needs and desires of your audience.

  • I’ve been working with Spire for 12 months and over that time my business has doubled. They help us in so many ways, from digital strategy right through to packaging design. I think its safe to say that without them, we simply wouldn’t be where we are today.

    Sara Quilter - CEO, Tailor Skincare
  • We use Spire to develop and produce inspirational communication and marketing concepts because we need excellent ideas yesterday – so don’t use them or else they won’t be able to do more work for us.

    Neil McGregor - Human Synergistics
  • I’ve been working with Spire for 12 months and over that time my business has doubled. They help us in so many ways, from digital strategy right through to packaging design. I think its safe to say that without them, we simply wouldn’t be where we are today.

    Tailor Skincare
  • We use Spire to develop and produce inspirational communication and marketing concepts because we need excellent ideas yesterday – so don’t use them or else they won’t be able to do more work for us.

    Human Synergistics

Website Development:

Our User Insights & Brand Personality creation
help to develop compelling user-experiences

Website Design:

Developing compelling user-experiences

Let’s discuss your requirements

Let’s discuss your requirements