Digital Marketing Strategies
{ USING A CUSTOMER-CENTRIC APPROACH }
Digital Marketing Strategies
{ USING A CUSTOMER-CENTRIC APPROACH }
Digital Marketing Strategies
Creating AWARENESS AND GENERATING LEADS
Digital Marketing Strategies certainly create brand awareness, but when does improved brand awareness start to deliver quality lead generation?
Over 50% of customers are governed by price. Meaning that no matter how beautifully a campaign is created and how eloquently the words crafted, it’s the bottom line that matters. Therefore when creating brand awareness, we have to take into account that not all of these digital customers or clicks are going to become fully fledged clients in the future. Having said that, targeted campaigns that understand the specific needs and interests of their customer segments can do extremely well. These are the types of campaign where we excel. Understanding the
customers specific agenda, providing brand experiences that inspire prolonged engagement and being subtle about our conversions, tend to work better for the more discerning customer types. Loud ‘call now’ campaigns are not what we do, instead we use subtlety, emotion, empathy and authenticity to illicit responses. As customers we are highly tuned to what is real and what is valuable. We give your customers this level of credit, therefore we play the role of advisor, creator and developer, to help ensure that our collective efforts produce results.
Social Media Campaigns
Social subjects do so well in the Social Media environment. Businesses of course want to leverage these Channels to promote their offer, but there are certain ways to do this. Social is not a sales forum, its a social, conversational, where ideas connect with interests.
Customer Aligned SEO
What is aligned SEO? It’s the strategic way to approach SEO. We don’t just add SEO to webpages and hope there are customers wanting this content. We identity what customers want and then align the content and SEO to connect with these customers.
Google Adwords meet SXO
Google Adwords quickly puts your brand in front of prospective customers, but what do these customers actually need? What level of information are they looking for? Successful Adword campaigns require us to be mindful of the customer’s agenda.
Content Marketing
Content Marketing to us, means sharing your content with your customers. It includes EDMS, Blog alerts & Social Media posts. It’s a way to keep your brand top-of-mind as well as to promote your energy and enthusiasm for your subject matter.
Inbound Marketing
There is no better form of modern marketing than Inbound Marketing. As customers we search for solutions at the time of our need. This means that Inbound audiences are ready to act. Inbound requires an empathetic approach to capture these leads.
CRM Integration
If your campaigns and your offer strikes a cord with your prospective customers, then you’ll need to manage how Lead Generation information gets channelled directly to your CRM. Names, Organisations, Emails addresses all housed in the one secure location.
Generating Digital LEADS
Social Media Campaigns
Social subjects do so well in the Social Media environment. Businesses of course want to leverage these Channels to promote their offer, but there are certain ways to do this. Social is not a sales forum, its a social, conversational, where ideas connect with interests.
Customer Aligned SEO
What is aligned SEO? It’s the strategic way to approach SEO. We don’t just add SEO to webpages and hope there are customers wanting this content. We identity what customers want and then align the content and SEO to connect with these customers.
Google Adwords meet SXO
Google Adwords quickly puts your brand in front of prospective customers, but what do these customers actually need? What level of information are they looking for? Successful Adword campaigns require us to be mindful of the customer’s agenda.
Content Marketing
Content Marketing to us, means sharing your content with your customers. It includes EDMS, Blog alerts & Social Media posts. It’s a way to keep your brand top-of-mind as well as to promote your energy and enthusiasm for your subject matter.
Inbound Marketing
There is no better form of modern marketing than Inbound Marketing. As customers we search for solutions at the time of our need. This means that Inbound audiences are ready to act. Inbound requires an empathetic approach to capture these leads.
CRM Integration
If your campaigns and your offer strikes a cord with your prospective customers, then you’ll need to manage how Lead Generation information gets channelled directly to your CRM. Names, Organisations, Emails addresses all housed in the one secure location.
Case Study:
Creating product awareness and generating worldwide sales
UX Strategy • Brand Strategy • Packaging Design • Responsive Design • Web Development • Campaign Strategy & Design
What results can you hope to expect?
If you’re looking to increase online sales or generate quality leads, then it’s essential that we review and optimise how your website is performing. Our Digital Marketing Strategies drive customers to specific landing pages. Pages that we will create and house on your site, ensuring the experience is compelling and your offer clearly conveyed.
what to expect?
If you’re looking to increase online sales or generate quality leads, then it’s essential that we review and optimise how your website is performing. Our Digital Marketing Strategies drive customers back to specific landing pages. Pages that we will create and house on your site, to ensure the experience is compelling and your offer clearly conveyed. Conversion tactics are integrated onto these pages to capture the customers information and our results range depending on the size and scope of the campaigns, from 4-5 quality leads a week, to an increase of 2,500 to 120,000 site visitors over a 6 month period. All results are governed by the value of the offer.
Let’s discuss your requirements
Let’s discuss your requirements