Establishing an Architect
with personality
UX Strategy • Responsive Design • Website Design & Development
• Search Engine Optimization • Branding
Establishing an Architect with personality
UX Strategy • Responsive Design • Website Design & Development • Search Engine Optimization • Branding
Nick Leko is a residential architect who required a new-to-world brand identity and online presence to help kick start his residential architectural practice.
In February 2015 Nick Leko decided to venture out on his own and start an architectural practice that reflected his values as an architect. Later that month he also invested in a ‘Refresh Renovations’ franchise license, primarily to create business leads for his new practice. what became clear when meeting Nick, was that he wasn’t your typical residential architect. He was more interested in how a home worked rather than how a home looked. As an architect, he focused more on ‘function’ than ‘form’.
Nick engaged with his clients slightly differently from the other architects that we’d worked with, preferring to learn how his clients ‘lived’ in their homes, and how they needed their homes to work, to create a happier home to live in. This approach underpinned his philosophy of creating ‘homes with a heart’, ensuring that his clients always got what they needed and that they also got the most out of the spaces that he created for them.
Working with Spire has been quite inspirational, they offer a combination of ideas and know-how that has provided successful lead generation, as well as an excellent customer experience – overall a great outcome.
Nick Leko
Our brand strategy for Nick Leko had two main considerations. Firstly, to create a brand for Nick’s practice that reflected his distinctive style and philosophy, but secondly to create some form of synergy between his practice and the ‘Refresh’ Renovations’ brand, that also represented him as an architect. As the majority of business leads would be generated through the ‘Refresh Renovations’ website,
it was essential to consider how the audience might react, if the architect they were referred to by ‘refresh’, had no synergy or visual relationship to the ‘Refresh’ brand itself. Therefore, we purposefully maintained some subtle visual similarities between the two brands, to establish the sense of a brand relationship and yet still be able to resonate Nicks values and energy through his own brand.
Today Nick continues to be one of success stories of the ‘refresh’ concept and now intends to work with us further to develop his own brand, to generate the exact type of business leads that suits him as well as his clients.
Let’s discuss your requirements
Establishing an Architect with personality
Nick Leko is a residential architect who required a new-to-world brand identity and online presence to help kick-start his residential architectural practice.
In February 2015 Nick Leko decided to venture out on his own and start an architectural practice that reflected his values as an architect. Later that month he also invested in a ‘Refresh Renovations’ franchise license, primarily to create business leads for his new practice. what became clear when meeting Nick, was that he wasn’t your typical residential architect. He was more interested in how a home worked rather than how a home looked. As an architect, he focused more on ‘function’ than ‘form’. Nick engaged with his clients slightly differently from the other architects that we’d worked with, preferring to learn how his clients ‘lived’ in their homes, and how they needed their homes to work, to create a happier home to live in. This approach underpinned his philosophy of creating ‘homes with a heart’, ensuring that his clients always got what they needed and that they also got the most out of the spaces that he created for them.
Working with Spire has been quite inspirational, they offer a combination of ideas and know-how that has provided successful lead generation, as well as an excellent customer experience – overall a great outcome.
Nick Leko
Our brand strategy for Nick Leko had two main considerations. Firstly, to create a brand for Nick’s practice that reflected his distinctive style and philosophy, but secondly to create some form of synergy between his practice and the ‘Refresh’ Renovations’ brand, that also represented him as an architect. As the majority of business leads would be generated through the ‘Refresh Renovations’ website, it was essential to consider how the audience might react, if the architect they were referred to by ‘refresh’, had no synergy or visual relationship to the ‘Refresh’ brand itself. Therefore, we purposefully maintained some subtle visual similarities between the two brands, to establish the sense of a brand relationship and yet still be able to resonate Nicks values and energy through his own brand.
Today Nick continues to be one of success stories of the ‘refresh’ concept and now intends to work with us further to develop his own brand, to generate the exact type of business leads that suits him as well as his clients.
Let’s discuss your requirements